Awareness Generation Programmes

a) Financial Literacy Campaign (FLC) for Financial Inclusion: – The importance of Financial Education is continuously increasing in day to day life of rural population. Government of India is keenly emphasizing and taking stapes to move Indian Economy towards the cashless transactions. So, it becomes important to create awareness and ensure the financial inclusion of deprived section of society. During the year, NCT has kept keen focus on generating awareness on Financial Literacy among community groups in Chhindwara & Seoni district of Madhya-pradesh.

Like many others it is a NABARD supported initiative under which over 8000 individuals of 150 (75 each in two rounds) villagers were participated. The campaign of series of programs started just after the Prime Minister’s announcement of Social Security and Pension related schemes. A decorated Vittiya Saksharta Rath was the highlight of the campaign. The government machinery (DDM, LDMs and ADEOs) also showed keen interest as they were been part of many programs. 

Collector Seoni Mr. Dhanraju S. (IAS) was present at the launch of the campaign. Media of the campaign was a street play written in local dialect “बँक बिमा हमारे द्वार गाव होगाये होशियार ” and performed by a team of 5 members of Green valley sanskritik dal. Along with it Flex and Posters related to schemes were pasted. Outcome of the program emerges wealthy as almost all adult (men-women) in the villages where campaign took place, got covered under Pradhan Mantri Suraksha Beema Yojna and under Pradhan Mantri Jeevan Jyoti Beema Yojna. Many others took Pradhan Mantri Pension Yojna to secure their future.